The identities behind visual identities.

Behind Brands™ is our own interview series, initiated to explore the people and processes behind visual identities. In these conversations, we talk to different customers, designers and studios to understand their background, methods, and thoughts about the craft.

Aaron from Ueno.

"Lately, thanks to Brandpad, we’ve been delivering public facing web-based guidelines for all of our branding projects. Clients love it, the press loves it. We as designers love it. It just makes sense.”

Marius from Snøhetta.

"I guess installing Dreamweaver and making band websites when I was around 14 is what got me into design in the first place, and from there on the interest for anything designed grew."

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Brit from Matchstic.

"Though my career has been solely focused on brand building, the mixture of work (from naming to design), the variety of media (from print to web), and projects for a wide-range of industries keeps me ever-intrigued."

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Bjørn from Blake & Friends.

“Consistency is important, and so is being true to your brands tone of voice. This is where your guidelines are important so you don’t wash out your image and keeping your brand on the path you have set out on.”

Pilar from Sola Studio.

“As brands become more dynamic they are becoming more complex too. This complexity needs to have some rules, so identities can keep their consistency, and customers/users will always recognise the brand.”

Aaina from Unmind.

"From a very young age, I’ve loved brands. I’ve always been fascinated by them and how they’re presented to the world. My very first brand fascination was Coca-Cola. I loved the vibrant, strong visuals that they’ve always used. 

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Mari Eline from Designit.

"I would spend a lot of time searching the internet for inspiration, playing around in photoshop and creating visuals just for fun. I started noticing design around me, and more and more I appreciated a well-designed brand identity."

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Michael from Seize.

"I think there’s a lot you can learn from established brands, but at the same time, it’s really refreshing to start with people at the ground level and work your way up."

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A new format.

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